Our Vision
Our vision is to be the “go-to-tool” for all parents who struggle with getting their children to eat. Through POOW, parents are given a tool that motivates the child to eat the food on the plate & to try new flavors. The result of using POOW is a peaceful mealtime situation for the whole family. 63% of all children who use POOW eat more and better food, and in 100% of cases, a more peaceful meal situation is created when POOW is used.
TEAM POOW!
The People Behind the Application
Philip Fransson
Co-Founder / Ceo
Kristian Enkvist
Co-Founder / COB
Magnus Äng
Co-Founder / Marketing
Björn Cronzell
Co-Founder / Creative
Elin Klitte
Co-Founder
Per-Magnus Madsen Espgård
Co-Founder / COB
Angela Ye
Content Creator
Sara Boras
Intern Business Development
Rekha Kumari
Business Development India
Daniel Corominas
Business Development Spain
POOW
Super Hero /Co-Founder
Are you Looking for an internship?
More About POOW!
The beggining...
It all started when Björn Cronzell´s son Jonatan was diagnosed with autism at the age of 2.5. The diagnosis meant a huge change in Björn´s family. One of the larger problems was that Jonatan did not want to eat. They went to a specialist dietician but without success. We now know that one in five children, with or without underlying diagnoses, have eating difficulties during their childhood.
Most children with eating-problems want to eat, but they need a concrete reason to do so. Therefore, Björn began to draw a world of the POOW. A world filled with adventures where Jonatan & POOW together could do different missions. Through this method, Jonatan got a reason to start eating, and the problem was solved. Björn then came up with the idea to transfer this method to an
mobile application, so that other parents could help their children with different types of eating difficulties.
Together with the rest of the team, Björn´s idea have come to life through the app POOW the Food Hero. Today, It´s hard to believe that Jonatan once had difficulty eating. He is a different person today, and a big reason behind that is his varied diet.
The Future...
In February 2021, POOW Applications AB was acquired by Health Capacity AB with the the goal of developing POOW and making the product more commercial. Philip Fransson, CEO & Co-Founder of Health Capacity himself struggled as a child with eating difficulties. Through the acquisition, Philip saw the opportunity to help children around the world to get out of the same struggles he had as a child.
Through a successful seed round, we developed POOW 3.0. The new version went live in November 2021 and was marketed via selected influencers and our social media channels. In 2022 POOW 4.0 was launched.
POOW 4.0 includes the well-functioning feature” the eating game” which motivates children to eat more food and try new flavors. In POOW 4.0 you will also find the nutrition game. This game teaches children about nutrition as they through a fun game can build different meals. In addition to this, POOW 4.0 also contains a recipebank to save time and energy for parents in everyday life. The recipes are child and family-friendly and activate the whole family in the cooking. The result of these three functions together is a calm and peaceful mealtime situation.